Success Story ING Belgium
In our five year collaboration with ING Belgium, Python Predictions has contributed to the first successes of predictive analytics, the industrialization of the analytics environment, and the growth of the department of advanced analytics within Marketing Intelligence.
Success Story Eni Belgium
Eni and Python Predictions have developed a predictive collection model to estimate individual recovery probability of baddebt clients. This indicator resulted into detailed insights and an adapted remuneration plan for the external collection partners, which led to a higher overall recuperation rate.
Success Story Overtoom & Manutan Belgium
In our collaboration with Overtoom & Manutan Belgium (market leader in the distribution of office and warehouse supplies), Python Predictions has increased revenue through improved targeting by 10%. Additionally, through the creation of customized and personalised product offers, Python Predictions has proven to increase the relevance of marketing campaigns by 300%.
Success Story Direct Social Communications
In fundraising, detecting new but promising donors is a strategic challenge. Based on the knowledge of the current valuable donors, Direct Social Communications and Python Predictions have developed a predictive model that has successfully been deployed to ‘clone’ valuable donors, and detect new donor potential in specific geographical areas in Belgium. In a real-life acquisition campaign, this approach has led to an improvement of 82% in revenue per letter sent.