September 19, 2019

Customer Segmentation at Delhaize

On Sep 19th, Xavier Valentini, Data & Analytics Manager at Delhaize, and Wouter Buckinx, Managing Partner at Python Predictions, have presented our customer segmentation case with Delhaize at The Rentree. In the age of AI and hyperpersonalisation, customer segmentation might sound ‘old school’. But on the contrary: we demonstrated segmentation is back, and is here to stay! We showed how we combined segmentation and machine learning (prediction) to enable personalised campaigns towards the entire customer base at Delhaize.

Segmentation at Delhaize